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Acres of Diamonds

Acres of Diamonds was in desperate need of a rebrand. The organization had brought in new leadership and was looking to give their identity a face lift. Working directly with the leaders at Acres, I created a new logo and identity for them that better personified their organization and their mission to help women and children get back on their feet.


The design process started with traditional pencil and paper sketches in order to get as many ideas out as possible


Once we had an agreed upon direction, it was iterated on for several rounds, eventually including possible colors


The final logo was sent to the client in a package that contained a varation of orientation, size, and color combinations

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