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DIRECTV.com redesign 2022

DIRECTV website tear-down and rebuild, take 2

Once the decision was made to take directv.com in a new direction, a consulting company was contracted to do the user experience legwork with DIRECTV teams working in tandem on the creative. I led the design efforts for the Merchandising team. Below are some of the pages from the initial launch.

PROJECT CATEGORIES
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HIGHLIGHTS

TAKING A STEP FORWARD

With the 2021 relaunch of DTV.com, DIRECTV learned a lot about what resonated with users and what fell short of expectations

FACE-LIFT

Switching directv.com over to a lighter look-and-feel was an instant success, garnering positive feedback from user studies

EXTRA HANDS

I worked directly with the agency that focused on the UX for the redesign, to ensure Merchandising was properly represented

GALLERY

DIRECTV.com redesign 2022

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