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DIRECTV.com redesign 2021

A complete tear-down and reimagining of DIRECTV's website

DIRECTV's old website was built on the same platform as AT&T's. In January 2021, we were tasked with redesigning directv.com from the ground up. Launched in August 2021, these are some of the pages I designed for the initial launch.

PROJECT CATEGORIES
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HIGHLIGHTS

BUT WHY?

The main driving force behind the facelift of directv.com was the relaunch of the DIRECTV brand

CROSS-TEAM COLLAB

This effort was a cross-team collaboration between Brand, Marketing, Merchandising, UX, and Development

IT DOESN'T FIT

The new DIRECTV brand failed to plan for online use, which led to Merch/UX struggles when those teams tried to port the brand over for the redesign of directv.com

GALLERY

DIRECTV.com redesign 2021

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