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DIRECTV Online
Design & UX for DIRECTV.com
DIRECTV.com was the main focus of my efforts on the Merchandising team. I worked closely with the UX, Experience Design, Implementation, and A/B Testing teams on promotions and marketing materials that would be featured in the upper funnel.
MY ROLE
HIGHLIGHTS
LEADERSHIP
In addition to being Lead Designer, I was also the Art Director for the Merchandising Creative team, which consisted of 3 designers and 2 writers
MULTIPLE REDESIGNS
DIRECTV.com went through several iterations over the course of my tenure with the company, the last of which was launched in August of 2022
COLLABORATION
I partnered with the Product, Go-to-Market, UX, Development, and Implementation teams on product and promotion launches
GALLERY
DIRECTV Online
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